Designing your website is a lot more than just what you put into it. People’s opinions of your eCommerce website will be largely influenced by how it looks and feels. If people are attracted to your site, they’re more likely to sign up for your email list or purchase your products. But if they have a negative experience with the design of your site, they’re much less likely to take those actions. That’s why you need to make sure that the design of your site meets their needs and expectations. Read this blog post to learn about the importance of quality design for eCommerce websites.
Why does design matter?
Design matters for so many reasons. It’s often what people use to decide whether or not they want to stay on your site, and it can even influence their opinion of your brand. If you have a great design, people will be more likely to sign up for your email list. Alternatively, if the design isn’t appealing, it can be off-putting and make them less inclined to subscribe. Designing an e-commerce website is important because it has such a huge impact on how your site is perceived by customers.
Your eCommerce store’s design should be consistent with your brand. Whether it’s a clothing line, an art gallery, or a business consulting service, the design of your site should reflect who you are and what you do. It needs to draw people in and make them want to get more information about your company.
Layout design is important for eCommerce websites because of how it affects the user’s experience. Not only does layout have an impact on what your visitors see, but it also impacts the way they feel about your site. If you don’t pay attention to layout design, then you’re going to end up with a site that feels cluttered or unorganized. That’s not beneficial for anyone involved, including your potential customers. A cluttered site will make people feel overwhelmed and they’ll be more likely to leave without taking any action. Cluttered layouts also can lead to frustration and confusion when trying to find what they were looking for.
Aesthetic appeal in relation to design
Aesthetic appeal is one of the most important aspects of website design for eCommerce sites. You want your site to look professional, sleek, and appealing. If you want your visitors to be able to find your products or services, then your website needs to be easy for them to navigate.
The aesthetic appeal of a website has a large influence on people’s decisions about whether or not they’ll make purchases from it. Ecommerce websites ranked in the top 20 out of a group of 100 were found to have an average aesthetic appeal rating of 4.6 – higher than the average rating of all sites which was 4.35.
A study done by Nielsen found that 62% of respondents clicked on an eCommerce site because they liked its look and feel while only 17% clicked on it because it had an offer they wanted.
That’s why you need to put as much care into designing your site as you would any other marketing effort.
Color schemes are one of the most important things to consider when designing your eCommerce website. When you’re choosing colors for your site, you need to make sure that they’re relevant and appropriate. For example, if you want to sell children’s clothes, it doesn’t make sense to use dark colors because they’ll intuitively turn people away. You want to make sure that the colors you choose will be welcoming and not offensive or off-putting. But it’s also important that the colors compliment each other so that they work well together. This is where a professional designer can come in handy. They will use their expertise to help you select the best colors for your site so that they align with what your company stands for and appeal to potential customers.
Other considerations for eCommerce website design
The aesthetic appeal of your site is one aspect of a quality design, but there are many other factors to consider. In addition to aesthetics, people also want to see:
If the user experience on your site is difficult to navigate or takes too much time, people will be less likely to sign up for your email list, purchase products, or contact you.
Your site should be compatible with all browsers and mobile devices so that users can access it from any device.
A website that looks cheap or unprofessional will make customers skeptical about the quality of your products. This can lead them to believe that you’re a company they shouldn’t purchase from.
It’s important for users to have a fast browsing experience where pages load quickly and without errors. People won’t stay on your page if it takes them too long just to view basic information about your products. A slow-loading website creates an unpleasant user experience and leads people elsewhere.
E-commerce websites are meant for selling products and it is important that your website is well designed. A good design will help you attract more customers and make it easy for them to buy from you. We have provided some tips below on how to make your e-commerce website look good and how to improve your site design.