What to Look for in the Best TikTok Ads Agency

TikTok is no longer just a trend — it’s one of the most powerful digital marketing platforms available today. With over 1 billion active users, TikTok offers brands an unmatched opportunity to connect with younger audiences, create viral content, and drive sales. But to truly succeed on this platform, businesses need more than just creativity — they need expertise. That’s where a specialized TikTok ads agency comes in.

At 66Marketings, we understand that finding the right TikTok ads agency can be overwhelming. In this article, we’ll break down what to look for in the best TikTok ads agency, helping you choose a partner that delivers results.

1. Proven Experience with TikTok Ads

The best TikTok ads agency isn’t just a general marketing agency — it should have specific experience with TikTok’s advertising platform. TikTok ads work differently than Facebook or Google ads. The platform is driven by trends, sound, and user interaction. A good agency should have:

• A portfolio of successful TikTok ad campaigns

• Case studies showing increased engagement, traffic, or conversions

• Experience across different industries

At 66Marketings, we have managed hundreds of TikTok campaigns for clients in fashion, beauty, tech, food, and more. Our team knows how to build ads that blend seamlessly into the TikTok feed — and go viral.

2. Creative and Trend-Savvy Team

TikTok is built on creativity. It’s not just about placing ads; it’s about creating content that resonates. The best TikTok ads agencies stay updated on platform trends, popular audio, and viral formats. They understand what’s working right now and can adapt your brand message to fit the TikTok culture.

Ask these questions when evaluating an agency:

• Does the team follow TikTok trends regularly?

• Can they produce short-form video content that is engaging and authentic?

• Do they provide creative direction or scriptwriting?

At 66Marketings, our creative team monitors the TikTok algorithm daily and quickly adapts to new trends, ensuring your campaigns stay relevant and high-performing.

3. Data-Driven Strategy

A top TikTok ads agency should be able to combine creativity with data. It’s not enough to produce entertaining content — you need performance insights to measure success.

Look for an agency that provides:

• Conversion tracking and pixel setup

• A/B testing and performance analysis

• Campaign optimization based on real-time data

• Detailed monthly or weekly reporting

We at 66Marketings offer comprehensive analytics and transparent reporting. We don’t just show you likes and views — we focus on ROI, clicks, sales, and cost-per-acquisition (CPA).

4. Full-Funnel TikTok Marketing

TikTok ads are powerful at generating awareness, but the best agencies also know how to turn viewers into buyers. Look for an agency that offers a full-funnel approach:

• Top-of-funnel (TOF): Brand awareness & reach

• Middle-of-funnel (MOF): Retargeting, engagement

• Bottom-of-funnel (BOF): Conversions and sales

At 66Marketings, we guide your audience through the buyer journey using a combination of TikTok In-Feed Ads, Spark Ads, and Custom Audiences. Whether your goal is to build a following or drive sales, we create campaigns that convert.

5. Influencer Collaboration and UGC

Influencers and creators are the heart of TikTok. The best TikTok ads agency should offer influencer collaboration and user-generated content (UGC) services.

Things to check:

• Does the agency have access to a network of TikTok influencers?

• Can they manage influencer campaigns from start to finish?

• Do they create UGC that feels authentic, not like a traditional ad?

66Marketings works with a wide network of TikTok creators who match different niches and budgets. We also help brands produce high-quality UGC that builds trust and improves ad performance.

6. Platform Expertise and Official Partnerships

Working with a TikTok agency that has official access or partnerships can be a game-changer. These agencies often get:

• Early access to beta features

• Dedicated support from TikTok

• Enhanced ad account capabilities

While not all great agencies are official partners, this level of connection shows a strong track record. 66Marketings has a direct relationship with TikTok ad managers, giving our clients a competitive edge and faster solutions.

7. Transparent Pricing and Clear ROI

Many agencies charge high fees with unclear deliverables. The best TikTok ads agency should offer transparent pricing and measurable ROI.

Look for:

• Clear breakdown of services

• No hidden charges

• Focus on performance-based results

At 66Marketings, we offer custom packages based on your goals and budget. Whether you’re a startup or a growing brand, we ensure every dollar spent brings you closer to your business objectives.

8. Fast Execution and Responsiveness

TikTok trends move quickly. If you want to stay relevant, your agency needs to work fast. Speed, flexibility, and communication are essential traits of the best TikTok ad partners.

When choosing an agency, ask:

• How long does it take to launch a campaign?

• How responsive is the team to questions or changes?

• Are they available during your business hours?

We pride ourselves on fast turnaround times and excellent client support. Our team at 66Marketings works closely with you at every step — from creative ideas to campaign reports.

Final Thoughts

TikTok marketing can be incredibly effective — but only when done right. The best TikTok ads agency combines creativity, performance, platform knowledge, and speed. They help you connect with your audience authentically while delivering real business results.

At 66Marketings, we bring all of these elements together to deliver TikTok ad campaigns that engage, convert, and scale. Whether you’re looking to increase brand visibility, generate leads, or boost sales, we’re here to help you dominate TikTok.