The answer is- it depends. Social media advertising will require you to spend money, but there are different types of ad campaigns you can run. Some campaigns follow the pay-per-click model similar to Google Ads and Bing Ads, while others focus on impressions. However, the exact amount that you need to allot for your social media campaigns will depend on several factors.
We recommend our clients consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced social media ad manager, we believe we can help you acquire customers at a profitable rate over time.