The Ultimate Checklist for Choosing the Right Facebook Ads Agency

Running Facebook ads can be a great way to grow your business, but only if done correctly. That’s why many companies choose to hire a Facebook Ads agency. The right agency can help you create better ads, reach more customers, and get the best return on your money.

But with so many options out there, how do you choose the right one?

At 66marketings, we know what it takes to run successful Facebook ad campaigns. That’s why we’ve created this simple and clear checklist to help you find the perfect Facebook Ads agency for your business.

1. Understand Your Goals First

Before you even start looking for an agency, ask yourself:

• What do you want from Facebook ads?

• Do you want more website traffic?

• Do you want to increase online sales?

• Are you looking to get more leads?

Knowing your goals will help you find an agency that can meet your needs. At 66marketings, we always begin with a clear goal-setting session with our clients.

2. Check the Agency’s Experience with Facebook Ads

Not all digital agencies are experts in Facebook ads. Make sure the agency:

• Has experience in running Facebook ad campaigns

• Knows how to use Facebook Business Manager

• Has case studies or results to show

An agency like 66marketings has years of experience and has worked with clients from various industries to create successful Facebook ad strategies.

3. Look at Their Past Results

Ask the agency to show you:

• Past Facebook ad results

• Client testimonials or reviews

• Before and after data (like increase in leads or sales)

This will help you understand how effective they really are. A good agency should be proud to share real success stories.

4. Ask About Their Ad Strategy

A professional Facebook Ads agency should have a clear strategy. Ask them:

• How they research your audience

• What kind of ad creatives they use

• How they test and improve ad performance

At 66marketings, we use smart targeting, attractive visuals, and A/B testing to make sure our clients get the best results.

5. Do They Offer Custom Solutions?

Every business is different. The right agency should offer:

• Custom ad strategies

• Budget planning based on your business goals

• Reports and updates that make sense to you

Avoid agencies that use the same plan for every client. At 66marketings, we create custom Facebook ad plans for each client to get the best outcome.

6. Understand Their Pricing

Before signing any contract, make sure you understand:

• How much they charge

• What is included in the price

• If there are any hidden fees

Choose an agency that is clear and honest about pricing. We at 66marketings believe in full transparency, so our clients know exactly what they’re paying for.

7. Check Their Reporting and Communication

You should know how your ads are performing. A good agency should:

• Send regular reports

• Be available for questions

• Explain the results in simple terms

At 66marketings, we send detailed reports and keep communication clear and easy. We believe our clients should always be in the loop.

8. Check If They Stay Updated with Trends

Facebook ad rules and strategies change all the time. A good agency should:

• Stay updated with Facebook algorithm changes

• Know about new ad formats

• Keep learning and testing new things

66marketings always keeps up with the latest updates to make sure our clients stay ahead of the competition.

9. Ask About Creative Design and Copywriting

A Facebook ad is only as good as how it looks and what it says. Check if the agency:

• Offers ad design services

• Writes ad copy that grabs attention

• Understands what makes people click

We at 66marketings have skilled designers and copywriters who create eye-catching ads that speak directly to your audience.

10. Do They Focus on ROI (Return on Investment)?

The ultimate goal of Facebook ads is to make money. The agency should:

• Focus on bringing a return on your ad spend

• Track conversions (sales, sign-ups, etc.)

• Help you scale when the ads are working

66marketings doesn’t just focus on clicks—we focus on real results that grow your business.

11. Ask for a Free Consultation

Most good agencies offer a free first call or meeting. Use it to:

• Ask questions

• See how well they understand your business

• Get a feel for how they work

At 66marketings, we always offer a free consultation to help businesses decide if we’re the right fit for them.

12. Check Their Online Presence

Do a little online research:

• Visit their website

• Check their social media

• Read reviews on Google or Trustpilot

This can tell you a lot about how professional and trustworthy they are. 66marketings has a strong online presence and positive reviews from happy clients.

Final Thoughts

Choosing the right Facebook Ads agency can make a huge difference in your business success. Don’t rush the decision. Use this ultimate checklist to guide you through the process.

At 66marketings, we help businesses of all sizes run Facebook ad campaigns that bring real results. Our team is experienced, honest, and ready to help you grow with smart, affordable, and custom ad solutions.

Ready to Grow Your Business with Facebook Ads?

Contact 66marketings today for a free consultation and let us show you how the right Facebook Ads strategy can bring in more customers and grow your business faster.